The start of another year, and the spammers are out in force… Maybe it’s a ‘New Year’ thing – maybe it’s the current economic climate – maybe they just don’t have anything better to do – but I find it really annoying when I have to waste valuable time putting measures in place to try [...]
The Origins Of The Corporate Brand… Is It Critical For A Small Business?
A long time ago, when my Great, Great, Great, Great, Great, Great, Great Grandmother was still a twinkle in her daddy’s eye, (when men were men and animals were running scared), branding was used as a way to identify livestock which belonged to each farmer. A red-hot iron with a unique symbol was burned onto [...]
How To Use The Pareto Principle To Make More Sales While Spending Less
The “Pareto Principle” (also known as the ’80/20 rule’ or the ‘law of the vital few’) states that, for many events, roughly 80% of the effects come from 20% of the causes. It was named after the Italian economist Vilfredo Pareto, who, in 1906, observed that 80% of the land owned in Italy was owned [...]
How To Market Your Business – Proactively
Let me start this post by asking you a question… How would you like to increase your turnover by between 20 and 100%, with very little effort? If you are anything like the majority of small businesses, you won’t have a Marketing Plan in place. Most businesses tend to do “reactive” marketing, which can be [...]
Building Customer Loyalty
In a previous post, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it. This time I want to look at WHY it’s important to use this information to focus on building customer loyalty, and retaining your clients for longer. As [...]
5 Things To Keep Prospects Glued To Your Marketing Message
There seems to be a lot of concern about the perceived increase in competition for every marketplace… A recession (or rough economy) is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way. But it does mean that it is ESSENTIAL to be able to clearly differentiate [...]
7 Key Tips For Creating Clients For Life
Getting new customers is expensive – it takes a lot of time, effort and money – yet this is still where the majority of business owners and managers focus their efforts. Putting effort into ways to keep your customers for longer – turning them into repeat-buying clients, buying more from you more often – is [...]
The Power of Proof – 6 Ways To Get Testimonials
Getting in front of a prospect is only a part of the selling process. This is closely followed by having to convince them that you are THE solution to their problem (assuming you have correctly identified their problem of course!) One of the strategies you should be using to convince your prospect is PROOF that [...]
The 7 Moments Of Truth To Give Great Customer Service
It is a well documented fact that it costs 6 to 8 times more to sell to new customers than it does to sell more to previous customers. Your focus needs to shift away from the “Traditional Marketing” approach of lead generation as your main source of business growth, and focus more on maximising your [...]
Do You Contact Your Clients Enough?
The one topic I’ve been asked the most questions about recently, is about how often you should contact your customers and clients. So how often do YOU contact YOUR clients? I’d be willing to bet that it’s nowhere near enough! It’s my experience that there is far too much time focused on regular contact with [...]
- Spamming Is Not Limited To Spammers… A Simple Way To Avoid Sending Spam
- The Origins Of The Corporate Brand… Is It Critical For A Small Business?
- How To Use The Pareto Principle To Make More Sales While Spending Less
- How To Market Your Business – Proactively
- Building Customer Loyalty
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